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Not bad considering Mr Pope had bought the Enquirer in the Fifties for $75000 pounds 46000

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Not bad, considering Mr Pope had bought the Enquirer in the Fifties for $75,000 (pounds 46,000).Mr Calder is in the UK to promote the Enquirer's UK edition, which sells 100,000 copies a week - up 30 per cent in a year - without any marketing or advertising and little editorial changes to the US version. You only have to look at Sean Connery and the late Jock Stein to see that. Iain Calder, 58, editor emeritus of the world's premier scandal-sheet, the National Enquirer, even hails from the same Lanarkshire coalfields as Britain's greatest football manager, and after 30 years in America his accent has slipped into the same grizzly burr as the former Bond star. Yet you know that Mr Calder did not become the millionaire head of America's best-selling "newspaper" thanks to a gentle nature and a way with words.As a veteran of the famously dirty circulation war between the Scottish Daily Express and the Daily Record in the early Sixties, you get the feeling he wasn't overly scared when Charles Manson issued a death threat against him when he was editing the Enquirer.Mr Calder was responsible for bringing British tabloid talents to the dowdy world of American journalism and helped to turn the National Enquirer into the monster that it is today. There is something about the ageing process that turns blunt-speaking Scottish hard men into blunt-speaking avuncular patriarchs. A young American who gained the attention of British editors by reporting on the fall of Communism in Eastern Europe for The Economist and then The Spectator, Applebaum is now associate editor of the London Evening Standard.

"In general I'm an outsider, writing from a slightly odd perspective."She admires as columnists Simon Jenkins and Andrew Marr, "even though I disagree with them frequently.". She writes mainly about British politics for publications on both sides of the Atlantic."I don't really have many friends among British politicians, and I want to keep it that way," she says. Whenever they want a certain opinion expressed, they just turn to an established list. My advice is get published in six places and another 66 will want you."There are a lot of people who write well, but I particularly like Libby Purves who writes well and is also thoughtful."ANNE APPLEBAUM, Evening Standard, Sunday Telegraph, New Criterion (US), New Republic (US)"Be a reporter initially as the best columns are based on reporting experience as well as ideas," she advises.

"It makes no difference at all, never changes anything," he says. "It's just entertainment for readers, who make up their own minds."Yes, I'm a complete media tart," he whimsically declares. "Editors, programme producers and all who commission written and broadcast work in Britain are extremely lazy. My Independent colleague Suzanne Moore is the best of the women commentators."MATTHEW PARRIS, The Times, The SpectatorA former Conservative MP and presenter of Weekend World, he doesn't think that opining matters much. In my case it was social policy and I return to it often in my columns."I admire Simon Jenkins, who knows a lot about a lot and is good at imparting his knowledge. "It is totally naff just to add your opinion on major events of the week.

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